Digital Empowerment Module

Lesson 2: Building Your Advocacy Network

Before you start the lesson, make sure to read through the lesson overview and the lesson preparation. The Facilitator Guide can also help you prepare.

Lesson Overview

Lesson Preparation

Begin Lesson

Begin Lesson

Using Human Social Networks for Advocacy

Part 1


There is a famous phrase that says, “It isn’t what you know. It is who you know.” While this isn’t 100% accurate (what you know is also incredibly important!), it is a helpful reminder of the importance of networks.

Whether you are looking for a job or trying to play sports at the next level, having a good network can allow you to make contacts who can help you achieve your goals. Advocacy efforts are no different. The bigger and better the network of people we know, the easier it will be to create change in our communities.

From our family members and friends to our teachers and community leaders, we already know more people than we think, especially when we include friends of friends and extend our network beyond those closest to us. These individuals can be great resources for reaching our goals.

There are many people we might not know yet who can help us achieve our goals. Social media and the internet more broadly present other ways of meeting the kinds of individuals who might contribute skills or resources to our advocacy efforts.

Part 2

Teacher's Note
On a projection screen at the front of the room, show a video example aligned with your/students’ local/regional context to showcase how people are connected through social networks and how we can benefit from these connections.
  • How might information be spread effectively through your existing social networks? How can we use these connections to promote advocacy efforts?

In the following activity, you will create a shareable online resource that describes the cause that you care about.

By sharing your advocacy efforts online, you can tell others about what you care about and potentially meet new people who may be able to assist your efforts!



Create a shareable online resource (e.g., using Canva, Google Docs, a social media platform like Twitter, Facebook, or Instagram, a WordPress blog, a website on Neocities, a slide presentation using Scratch, Mircosoft PowerPoint, or Google Slides) about an issue you care about, where you will: Write an introduction explaining the cause and why you believe it’s important.

  • Provide links for several websites (e.g., an online article) dedicated to the issue.
  • List three people who write, blog, tweet, or make digital media content about this area. (Optional: If you can, write a tweet to each of these individuals and tell them about your cause and what you would like to achieve.)

Give students 30 minutes to complete the activity. Depending on the time allotted, in the current or the second group convening, ask students to share their resources with the larger group and have a 15-minute discussion highlighting effective strategies.

Teacher's Note
When discussing effective strategies with your class, make sure they are considering the following:

  • What is the main message of the advocacy/campaign?
  • What platform is the most effective in the campaign?
  • Who is the intended audience? Did the campaign reach its intended audience?

End Lesson

You've finished the lesson

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