Digital Empowerment Module

Lesson 5: Time for Action!

Before you start the lesson, make sure to read through the lesson overview and the lesson preparation. The Facilitator Guide can also help you prepare.

Lesson Overview

Lesson Preparation

Begin Lesson

Begin Lesson

A Plan for Change!


In some of the other learning experiences connected to civic and political engagement that we have completed together, we explored different skills and ideas that can be useful for becoming advocates for change.

We have identified issues that affect your communities and learned about specific networking and media tools to implement positive change.

Now, it is time to bring these ideas together and plan your own advocacy campaign from start to finish!

Teacher's Note
Optional: Present a current and youth-relevant advocacy campaign aligned with your/students’ local/regional context. The websites Voices of Youth (in English, Spanish, French, and Arabic) and Global Voices (if helpful, within the website, search for the term “youth”) might serve as sources of inspiration if you are uncertain which campaign to select. Feel free to project the campaign’s website on a projection screen as you describe it. The goal of this example is for students to recognize what an advocacy campaign looks like.



Create a write-up outlining an advocacy campaign you would like to run in your community. You can include the text you wrote in some of the previous learning experiences. For example, you might incorporate information about the issue that you want to address or an explanation about why a pop culture character you have chosen for your campaign aligns with your advocacy goals. Work together in small groups to brainstorm and develop your campaign plan. You will have 45 minutes to design your campaign.

Please answer the following questions:

  • What is the issue you want to address?
  • What community does this affect?
  • How do you want to address this issue?
  • What media platforms will you use to raise awareness around your cause? In what ways?
  • Is there a pop culture character you would like to use for your campaign? How so?
  • Who will be in your support network?
  • What hashtag would you create for your campaign?
  • What is the timeline for your campaign?

Feel free to develop your ideas on the "Advocacy Campaign" handout or on a separate piece of paper.

Pass out the "Advocacy Campaign" handout to students.


Now, in pairs, you will share your advocacy campaign write-up. Talk with your partner about the aspect of your campaign that you are the most excited about!

Allow students 20 minutes to share their campaign.

End Lesson

You've finished the lesson

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